Christian Bartens explains how hard it was to find a niche when starting his own business in a competitive digital field. After a few false starts, Christian went on to start Datalicious - a specialist data agency that collects and provides usable and understandable data to businesses.

 

Crowdfunding is now an established way for niche projects to gain financial support in their nascence; it’s also a great way to raise the awareness for the idea in the public sphere. In our video, Joanne Dodson of Pozible.com explains how choosing the right ways to promote your ideas and earn trust is crucial to a successful Pozible campaign.